True Photographic Prints

True Photographic Prints

Backing up photos on multiple drives and discs may be a good option for the short term, but one of the best options you may have for ensuring the long term survival of important photos is to print them out physically.

Traditional 234GSM Lab prints from digital files
Silver halide prints are affordable, beautiful and long-lasting.
Each print is adjusted for colour, sharpness, density and contrast.
200+ year lifespan when safely stored in albums.

We are an independent owner-operated NZ Photographic retailer Since 1985!

We thrive on providing our customers with the best service and products.


Lab prints

True Photographic Prints


If you want to send us some files to print via email, just send them through to us with the following information.

A minimum charge of $5.00 applies to all orders. *FOR EXAMPLE:  6×4″ Size – Order 5 prints minimum. If less prints are ordered, your order will remain @ $5.00

  • Your name
  • Phone number
  • Size of print
  • Lustre or Gloss finish
  • Collection time required
  • Any special instructions

You will receive an email for confirmation once your order is ready to collect.


True Photographic Prints


If you want to send us a large lot of photos, just upload them via Google Drive OR Dropbox and share to: [email protected]

With the following information:

  • Your name
  • Phone number
  • Size of print
  • Lustre or Gloss finish
  • Collection time required
  • Any special instructions

You will receive an email for confirmation once your order is ready to collect.




When to Use Glossy Photos


Matching your photos with the appropriate print finish requires a little thought, but here are some pointers for when to choose a glossy finish:

  • If you have vibrant, highly colored photos that you want to emphasize, choose gloss.
  • High definition photos where clarity and sharpness are important will benefit from a gloss finish.

When to Use Lustre Photos

There are some kinds of photos that will look much better with a matte finish:

  • If you want to put your photos on a wall behind glass, matte will reduce the light glare and allow people to enjoy your photos as you intended them to be seen.
  • Matte finishes tend to suit sepia and black and white toned prints better than color ones, but color landscape scenes can often look very dramatic when printed in matte.

For sizes beyond these, please refer to: LARGE FORMAT PRINTS


Large Format Prints

ILFORD Smooth Pearl 310 GSM Superb photographic image quality and consistency

LUCIA PRO inks for superior colour expression

Ideal for fine art photography with a 75+ year lifespan in ideal conditions.


55+ Years Of Printing Experience To Give You Results You Can Count On



How much are your personal photos worth to you?

Hundreds?, Thousands?, Priceless?

Despite the fact that the majority of us would place a higher value on our photographs than money (a recent study showed that 65% would choose their photos over $1million dollars!), if you’re like most people, your photographic heritage is vulnerably stored in a digitized format.

These days, depending on your age cohort, the Cloud, social media sites such as Instagram and Facebook, and – if you’re really good – external hard drives, are where we entrust the majority of our photographic heritage. The advent of digital cameras and smartphones has brought on a prolific new era of photography, where an estimated one trillion photographs are captured each year.

Ironically enough, however, fewer of us are taking steps outside of digital media to protect and preserve our precious memories, and the majority of us have been lulled into a false sense of security over the durability and reliability of these digital mediums.

“People don’t realise how vulnerable their digital files are.”
“Content is vulnerable whenever you change computers or update software”
“I always ask people, how many of you have lost files? Everyone has.”

There’s a 25% chance that your external hard drive will die in its first four years, not to mention social media sites can come and go on a whim and owe it to no one to continue to house the data stored on their platforms. Likewise, there’s the very real possibility that your data could become unreadable by machines and programs of the future (remember VCRs and cassette tapes?).

At a recent conference, internet pioneer Vint Cerf warned of the risk on our dependence of digital hardware and software to preserving our precious data.

“We have various formats for digital photographs and movies and those formats need software to correctly render those objects. Sometimes the standards we use to produce those objects fade away and are replaced by other alternatives and then software that is supposed to render images can’t render older formats, so the images are no longer visible.”

This is starting to happen to people who are saving a lot of their digital photographs because they are just files of bits. The file system doesn’t know how to interpret them, you need software to do that. Now you’ve lost the photograph in effect.

“If there are pictures that you really really care about, then creating a physical instance is probably a good idea. Print them out, literally.”

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